Free tool
Etsy Listing Generator: Title, Description, and Tags
An Etsy listing that converts combines a clear title, a description that answers questions before buyers ask them, 13 relevant tags, the right category, and photos that drive clicks. This generator builds all three text sections from your input and shows you what a complete listing includes.
Assemble your Etsy listing
Fill in what you know and leave the rest blank. Passages in brackets are meant to be completed in your own words: they make your listing stand out from other shops.
This tool runs in your browser: turn JavaScript on to use it. Nothing you type is sent anywhere.
Anatomy of a complete Etsy listing
What Etsy requires and what actually drives sales, field by field.
| Listing element | What Etsy requires | What drives sales |
|---|---|---|
| Photos | At least one photo | A crisp primary photo that works at thumbnail size, followed by scale, materials, and variations. |
| Title | 140 characters maximum | The exact product first, followed by material and distinguishing details. |
| About this listing | Who made it, what it is, when | Accurate answers: Etsy requires production partners to be disclosed. |
| Category | One category | The most specific subcategory available, which unlocks the most relevant search filters. |
| Attributes | Depends on category | Every attribute that applies: color, material, occasion, style. |
| Tags | Up to 13 tags, 20 characters each | All 13 tags used, written as 2 to 3 word search phrases. |
| Description | Free text | Clear answers to every question a buyer might ask before purchasing. |
| Price and variations | A price and quantity | Variations (size, color) set up with their own price points and inventory. |
| Personalization | Optional | Clear instructions: available options, character limits, and required format. |
| Shipping | A shipping profile | A realistic processing time and shipping fees that match product pricing. |
Complete example: a listing written from start to finish
Title — Washed Linen Kitchen Apron with Front Pocket, Cross Back Straps – Gift for Cook or Baker
Description — Washed linen kitchen apron, cut and sewn by hand in my studio: a lightweight apron that softens with every wash and avoids neck strain thanks to cross-back straps.
What you receive: one washed linen apron, sand color, measuring 70 × 85 cm (27.5 × 33.5 in), with a large front pocket. The straps cross in the back and adjust to fit most body types.
Care instructions: machine wash at 40 °C (104 °F), line dry. Linen becomes softer after each wash.
Personalization: embroidered name on the pocket, entered in the personalization box when placing your order.
Shipping: dispatched within 3 business days, wrapped in kraft paper, ready to gift.
Photos that complete the listing
Six photo angles cover the essentials for most handmade products. The name in parentheses matches the photo type in Kizly.
- The thumbnail (hero shot)The entire product, sharp, centered, easily readable at small size in search results. This shot earns the click.
- The overviewThe product alone on a neutral background, showing all components. The image buyers check before finalizing their decision.
- In useWorn, held, or placed in context: helps buyers understand real-life scale and visualize ownership.
- The close-upMaterial texture, stitching, finish, and craftsmanship. The photo that justifies the price point.
- ScaleNext to a recognizable everyday object. Clarifies physical size where written measurements alone fall short.
- PackagingThe box, wrapping, and presentation. Reassures buyers purchasing a gift.
Kizly selects from 24 photo types those best suited for your product — lit for candles, worn for jewelry — and generates them from your original photos.
Listing mistakes that cost sales
Starting the description with "Welcome to my shop"
The opening lines get read first and frequently appear as Google search snippets. Lead directly with what the product is.
Missing dimensions or numbers without units
Vague terms like "large" create uncertainty online. Provide exact measurements in centimeters and inches, and include a scale photo.
Describing variations only in the text body
If buyers can choose colors or sizes, configure official Etsy variations so they can select and buy with one click instead of messaging.
Setting an unrealistically short processing time
Late shipments lead to negative reviews. State a processing window you can maintain even during peak sales periods.
Leaving category attributes empty
Every completed attribute acts as an additional search filter where your listing can appear. They take two minutes to fill out.
Incorrectly completing "About this listing"
If any part of production involves external partners, Etsy requires them to be declared. Accurate answers protect your shop status.
Score your listing before publishing on Etsy
The "Score this listing" button in the generator populates this tool automatically. You can also paste an existing listing.
This tool runs in your browser: turn JavaScript on to use it. Nothing you type is sent anywhere.
Selling to buyers in the European Union?
The European General Product Safety Regulation (GPSR) requires listings to display manufacturer contact details and relevant safety warnings when selling in the EU. Specific categories — including toys, candles, tableware, and jewelry — have additional compliance requirements. Verify applicable regulations for your products before listing.
Frequently asked questions
Can you generate an Etsy listing automatically?
Yes for text and staging: this generator builds a structured draft from your input, and Kizly creates a complete listing from your product photos. Publishing remains in your hands: you copy and paste the text into Etsy, as no tool connects directly to your shop.
How long should an Etsy product description be?
Long enough to answer every buyer question: what the item is, materials, exact dimensions, care instructions, customization options, and processing times. Four to eight concise paragraphs cover essentials for most items.
How many photos should an Etsy listing have?
Use every photo slot needed to answer visual questions: the main thumbnail, full overview, in-use shot, close-up details, scale comparison, and available variations. Each photo should serve a distinct purpose.
Is using a listing generator allowed on Etsy?
Etsy requires listings to accurately represent the handmade or vintage item being sold. Writing tools can help draft text, but always verify details before publishing: colors, dimensions, and materials must be exact.
Should an Etsy listing be written in multiple languages?
Etsy translates listings automatically, but human-reviewed translations provide a better buyer experience across international markets. Kizly writes listings in 9 languages.
Read next
- Etsy SEO GuideThe complete guide: how Etsy ranks listings and what to optimize first.
- Free Etsy SEO CheckerPaste your listing details to get a score out of 100 and a breakdown of areas to improve.
- Etsy Tag GeneratorTurn your product words into 13 tags under 20 characters, plus a free tag checker to audit existing listings.
- Optimize an Etsy listingA 24-point checklist and a live title tester to fix an Etsy listing that is not selling.
Sources
Your next Etsy listing, written and photographed in five minutes
Kizly starts from a few phone photos and gives you the title, the description, all 13 tags, a suggested category and 2 to 10 images of your real product. You paste it into Etsy and publish.
One complete listing, free. No card, no subscription.