Free Tool
Etsy Tag Generator: 13 Ready-to-Paste Tags
Thirteen tags, twenty characters each: that is all Etsy provides to tell its search algorithm what you sell. This generator combines your keywords into search-ready phrases, and the tag checker below detects over-length tags, duplicates, and single-word tags.
Generate Your 13 Etsy Tags
Only the product field is required. Filling more fields produces more targeted combinations. Nothing is transmitted: all combinations process locally in your browser.
Etsy Tag Rules
| Rule | Etsy Policy | Recommendation |
|---|---|---|
| Quantity | 13 tags per listing | Use all 13 slots: an empty tag slot provides zero search visibility. |
| Length | 20 characters per tag, including spaces | Check character count before saving: Etsy rejects tags over 20 characters. |
| Multi-word phrases | Allowed in a single tag | "fig soy candle" targets searches better than "candle", "soy", and "fig" separated. |
| Characters | Letters, numbers, spaces, and select punctuation | Avoid symbols and emojis: Etsy rejects most special characters. |
| Category and attributes | Indexed automatically by search | Do not repeat exact category names or selected attributes in your tags. |
The Method: 13 Tags Split Across 5 Groups
Grouping your tags prevents repetitive phrasing. Here is a balanced framework suitable for handmade listings.
3 tags for core product type
Specific product terms: "leather journal", "handmade notebook", "travel diary". This defines your primary search intent.
3 tags for material and visual style
Descriptors buyers add when looking for specifics: "vintage notebook", "brown leather diary", "refillable journal".
3 tags for use case or occasion
Intended usage and events: "writing journal", "leather sketchbook", "birthday gift".
2 tags for recipient
Who the item is for: "gift for traveler", "gift for him". These match gift-oriented searches.
2 niche long-tail tags
Specific, lower-competition phrases: "handmade stationery", "custom journal".
Audit Your Existing Tags
Paste the tags from an existing listing. The tool checks character counts, identifies duplicate singular and plural variations, flags single-word tags, and produces a clean list ready to copy.
Tag Mistakes That Cost Search Traffic
Single-word tags
A broad tag like "candle" competes against every candle on Etsy. Multi-word phrases match buyers with specific intent.
Singular and plural duplicates
Etsy search connects singular and plural forms automatically. Using "soy candle" and "soy candles" wastes a tag slot that could target another search term.
Repeating categories and attributes
If your listing is under Journals and the leather attribute is selected, those terms are already indexed. Use tag slots for alternative phrases.
Irrelevant tags to chase search volume
Tagging non-seasonal items with "christmas gift" serves listings to buyers who will not click, which signals poor relevance to Etsy.
Trademarked brand names or character names
Using brand or character names without authorization creates intellectual property infringement risks. Describe style and materials instead.
Copying a competitor's exact tags
Competitor tags describe their specific item, not yours. Use competitors for market inspiration, then tailor terms to your exact product.
How to Validate Search Demand for Tags
The Etsy search bar provides direct autocomplete data. Start typing a search term in the search box to see recommended completions. These dropdown suggestions reflect real buyer searches on the marketplace.
Your Etsy Shop Stats show search queries driving traffic. Review the search terms that bring visits to your shop. Frequently occurring customer terms should be included in your tags and listing title.
Treat third-party volume numbers as general estimates. Etsy does not publish exact internal search volume metrics. Use external keyword metrics as relative trends rather than exact counts.
Frequently asked questions
How many tags can you add to an Etsy listing?
You can add up to 13 tags per listing. Each tag has a maximum length of 20 characters, spaces included. Multi-word phrases are supported within each tag.
Should Etsy tags be written in English?
Write tags in your primary shop language. Etsy automatically translates listings for international buyers. You can also add manual translations if multi-language features are enabled in your shop settings. Kizly generates listings in 9 languages.
Do capitalization and punctuation matter in Etsy tags?
Etsy search is not case-sensitive. Type tags in standard lowercase without unnecessary punctuation, as special symbols count toward the 20-character limit.
Should listing tags repeat the title keywords?
Include your primary 2 or 3 keyword phrases in both your title and tags to establish strong relevance. Use the remaining tags to target related long-tail phrases.
How often should you update Etsy tags?
Tags can be updated at any time for free. Change underperforming tags gradually and monitor your Shop Stats for a few weeks to measure search performance before making further adjustments.
Can trademarked brand names be used in Etsy tags?
No, unless you own the trademark. Using brand names or protected character names without licensing can lead to listing removal for intellectual property infringement. Describe the material, aesthetic, or purpose instead.
Read next
- Etsy SEO GuideThe complete guide: how Etsy ranks listings and what to optimize first.
- Free Etsy SEO CheckerPaste your listing details to get a score out of 100 and a breakdown of areas to improve.
- Etsy Listing GeneratorTitle, structured description, and 13 tags assembled from your words, then scored out of 100.
- Etsy SEO jewelryTitles, 13 tags, attributes, and photos that sell rings, necklaces, and earrings on Etsy.
Sources
Your next Etsy listing, written and photographed in five minutes
Kizly starts from a few phone photos and gives you the title, the description, all 13 tags, a suggested category and 2 to 10 images of your real product. You paste it into Etsy and publish.
One complete listing, free. No card, no subscription.